You Get Social. But Does Your C-Suite?


Company executives typically speak their own language and may fail to see the value in investing time and money with social media. Bill Sussman, CEO of Collective Bias, and Scott Monty, EVP of Strategy at SHIFT Communications, have set out to clarify some of the mystery around social media for corporate executives in this eBook. 

We are in a post-advertising world. Learn how to navigate it by:

  • Using the power of people to help your brand at scale
  • Putting content in the context of a story to reach consumers
  • And most importantly, making it relevant for your C-Suite!