Why I Quit Big Impressions


Many forms of media still use metrics established over 100 years ago to tell their value story, and these legacy metrics lead to faulty and imprecise conclusions when applied to rapidly evolving forms of digital and social. 

In this White Paper, you'll learn about:

  • Which marketing metrics actually matter 
  • Why making a connection is more important than making an impression 
  • Giving your brand the ability to spend content marketing dollars more wisely 
It's time to give metrics like impressions the boot. Download our White Paper now!