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We're setting a new standard for metrics in the Influencer Marketing industry.

The Power of Influence: A Window into ROI is the first industry report to comprehensively analyze consumer brand's social campaigns at scale across multiple methodologies and categories to provide sales lift to clients running influencer marketing campaigns with Collective Bias, versus just Earned Media Value. 

The report outlines the following methodologies used to determine the impact of influencer marketing campaigns on sales:

  • Loyalty Card Study
  • Promotions Tie-In
  • Retail Sales Lift Analysis
  • In-Store Traffic Analysis

Ready to learn more? You can get a copy of our industry benchmark-defining research study, The Power of Influence: A Window into ROI here.