We often think more is better, but is that true when it comes to an influencer's reach?

We've found that influencers with around 100K followers can be the most beneficial in promoting CPG products.  

In this white paper you'll learn how these non-celebrity influencers:

  • Are more likely to influence in-store purchase decisions. 
  • Build strong consumer relationships.
  • Create unique content your brand can repurpose.
  • Drive more social engagement.
  • Convert online readers to loyal customers.

Download this white paper to understand how the balance of reach and engagement in influencer marketing can positively impact your brand .