The traditional path-to-purchase funnel is no longer legitimate. Blown apart by social media and tech offerings, the path to purchase has been replaced by the “Path to Influence” where Brand Advocates and Brand Ambassadors have the power to make or break a brand through wordof-mouth influence. Brand Ambassadors are an invaluable extension of your marketing and sales force. Their reviews, content and opinions carry weight far beyond traditional marketing efforts.
In this White Paper, you will: