In this short but informative white paper, we take you through the state of Instagram today - and what to keep an eye out for as a brand implementing influencer marketing.
How do you detect an account that has bought its followers? How does Collective Bias combat unethical Instagram practices?
Through a thorough checks-and-balances system, we monitor our influencers even before their membership with us and store historical performance data on each influencer, giving us the opportunity to track atypical behavior or engagement. We’ll expand upon why that’s necessary, and how your brand can maintain and nurture a healthy Instagram presence.