Social Engagement and its Impact on a Buyer's Purchases

Screen_Shot_2016-04-21_at_9.43.41_AM.png

What is the measurability of social media, particularly in terms of driving sales? We partnered with customer analytics company YetiData to answer this question.

The study was conducted by analyzing the purchasing patterns of a major regional grocery chain’s loyalty card members before and after they became socially engaged with the brand.

The result?

Let's just say there is a direct link between social media engagement and bottom-line revenue. Fill out the fields to the right to learn more.