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Collective Bias is excited to introduce prescriptiveIQ™, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. prescriptiveIQ™ determines what kind of content will perform best for campaigns, when to run campaigns, and how well the brand is doing across the category - ultimately leading to more consumer purchase occasions.

The main pillars that prescriptiveIQ™ offers include:  

  •  Shopper Intelligence
  • Context Intelligence
  • Brand Intelligence
  • Loyalty/Segmentation

Utilizing state-of-the-art technology in the influencer marketing space, like AI, NLP, Deep Learning and others, combined with our human expertise and creativity, we are able to produce the most effective campaigns in the influencer marketing industry with prescriptiveIQ™.

If you want to learn more about what AI, NLP, and Deep Learning is and how it can be applied in this industry, please enjoy the following white paper. We would love to tell you about how prescriptiveIQ™ can help your brand.